璞悦东方 | 东方气韵洗护产品设计

设计灵感源于花中四君子之一的“翠竹”,竹象征坚定、正直与永恒,是东方气质的代名词。同时它有顽强的生命力,四季常青寓意品牌百折不挠、勇往直前的精神。

整体外观采用了双层结构,盖子与瓶身的巧妙结合,打破了常规洗护产品的形式表现。同时我们赋予了产品更多可能性,香氛与插花功能的加持使产品更具有仪式感，也是可持续环保理念的表达。让洗护产品不仅具有实用性更有一种美学的表现。

he design inspiration comes from "bamboo", one of the four gentlemen in the flower. Bamboo symbolizes firmness, integrity and eternity, which is synonymous with Oriental temperament. At the same time it has a tenacious vitality, evergreen meaning brand indomitable, brave spirit.

The overall appearance adopts a double-layer structure, and the ingenious combination of lid and bottle body breaks the formal expression of conventional washing products. At the same time, we endowed the product with more possibilities. The addition of fragrance and flower arrangement function makes the product more ceremonial, and also expresses the concept of sustainable environmental protection. Let the washing products not only have practicability but also have an aesthetic performance.

客户名称：璞悦东方 AO

服务时间：2021-06-08

服务项目：市场定位分析、产品私模设计、产品开发跟进

创意团队：格物（深圳）品牌设计研究院      

原创专利：ZL 2022 3 0196509.9